Are you unhappy with your brand identity, but not sure which direction to move forward in? Not convinced that your brand identity works hard enough for your business? This Masterclass is perfect for people who are about to develop a new brand identity, or evolve their existing one! Andy Ditchburn from Perro Cummunications (www.perro.co.uk ) will share strategies and tips around how to create and develop a bold brand, as well as demonstrating how a successful brand identity should work and how it can be protected. Attendees will leave the session with a greater understanding of how their brand can communicate their unique personality and help their business to connect with perfect potential customers. To attend this event you must be an SME (Small or Medium Sized Enterprise), trading in the north-east and looking to take an innovative approach to growing your business. The event is delivered by Business & IP Centre (Newcastle), as part of the 'Pathways to Innovation' project, fully funded by the European Regional Development Fund.