Getting the Most Out of Your Website Does your website attract organic traffic and help you to sell more of what you do? It doesn’t matter what sector your business or organisation operates in - your website should be a critical marketing tool! In this Masterclass, Andy Ditchburn from Perro Communications www.perro,co.uk will demonstrate simple and easy to follow tips and tactics to help you to improve your website and overall online presence. Andy will cover areas including website best practice, content development and management, landing pages, easy ways to update your site as well as tips to make sure your site is Google friendly. The session is perfect for you if you are about to create a new website, or are looking to improve your existing site. Attendees will leave with simple to implement tips and tactics. To attend this event you must be an SME (Small or Medium Sized Enterprise), trading in the north-east and looking to take an innovative approach to growing your business. The event is delivered by Business & IP Centre (Newcastle), as part of the 'Pathways to Innovation' project, fully funded by the European Regional Development Fund.