Secrets of SEO: Andy Ditchburn from Perro Cummunications (www.perro.co.uk ) will share the key tactics, hints and strategies that will help get your business noticed online. Getting to grips with SEO is crucial to ensure that your potential customers can find you in a crowded online marketplace. By applying key principles and Andy's handy-hints you can make a real difference. . Attendees will leave the session with a greater understanding of SEO and will be equipped with the knowledge needed to ensure that their business can be 'found' online by potential customers. To attend this event you must be an SME (Small or Medium Sized Enterprise), trading in the north-east and looking to take an innovative approach to growing your business. The event is delivered by Business & IP Centre (Newcastle), as part of the 'Pathways to Innovation' project, fully funded by the European Regional Development Fund.